An article in the December issue of Twin Cities Business Monthly captures a wonderful case study on the branding work Creation In Common did for CaringBridge. CaringBridge is a nonprofit providing free websites that connect people experiencing a significant health challenge to family and friends, making each health journey easier.
Go here to read the article.
Recently, Catholic Charities of the Diocese of Saint Cloud launched todaysdeeds.org. This website encourages people to share stories about the good deeds they have witnessed in their community. These stories are then emailed out to friends and family who in turn are encouraged to participate. Creation In Common developed this strategy as part of a comprehensive branding effort for the organization. Please take a visit, share a story, and pass it on to your friends. www.todaysdeeds.org
Posted in Branding and Communications, Creativity and Innovation, Great Nonprofit Examples, Nonprofit Social Media, Uncategorized
Tagged brand identity, causes, collaboration, creation in common, development, donor cultivation, donor development, donor prospects, donors, fund development, fundraising, individual donors, nonprofit, Viral Marketing
I spent a lot of my time growing up on a set or a studio watching my Dad direct television commercials for McDonald’s, Polaroid, Ford, etc. His specialty was making 60-second movies; the kind that made you think more about who you are than the product that was trying to get your attention.
I found this video on Osocio and it reminded me of the kind of work my Dad did, but it also made think about how an evocative story can immediately transport us into the heart of a cause. I believe we need more of this in the nonprofit world, conveying how our work is deeply meaningful.
The organization is France Alzheimer. The Agency is Saatchi & Saatchi France.
Carlo can be reached at carlo@creationincommon.com.
One of my favorite projects of all time just turned one-year old today. Art&Seek is an initiative of KERA Public Radio/Television North Texas and to me it represents what’s best about collaboration. This web destination, with content staged on radio and television, is a virtual port authority for the arts that features terrific content created by KERA, guest bloggers, and artists throughout the area. Also over 2000 arts organizations and venues contribute events regularly to what is the most comprehensive arts calendar in the region.
This is an incredible example of collaboration between a media source, arts organizations and artists, and financial supporters.
I’m so proud because the Creation In Common team got to work on this one– helping to develop the original concept and facilitating collaborations and then getting to create the name and brand identity.
I know. I know. This video has already made the rounds. It’s been out there for a while. But I have to say its one of the most moving examples of how good creative can help deepen a cause, and how web 2.0 can take that good creative far and wide. If you haven’t seen it, I would love to hear your reaction. If you have seen it, I would still love to hear your reaction (I would be curious to know if it stuck with you as long as it has stuck with me).
Creation In Common
Carlo Cuesta