Tag Archives: The Girl Effect

The Girl Effect: Great example of social (and viral) marketing

I know. I know. This video has already made the rounds. It’s been out there for a while. But I have to say its one of the most moving examples of how good creative can help deepen a cause, and how web 2.0 can take that good creative far and wide. If you haven’t seen it, I would love to hear your reaction. If you have seen it, I would still love to hear your reaction (I would be curious to know if it stuck with you as long as it has stuck with me).

Bookmark Advisor to Superheroes