Tag Archives: resource development

Commit 72 Minutes for the Future of the Nonprofit Sector

Innovaton by Vermin Inc

Innovaton by Vermin Inc


Call to Action

Commit 72 minutes per day to innovate and create a new future for your nonprofit organization. 72 minutes away from putting out fires and reacting to the economy; 72 minutes from the daily grind; 72 minutes focused on challenging assumptions and generating new ideas; 72 minutes building on what your organization is best at; 72 minutes that in a year from now will create deep and meaningful opportunities and 5 years from now will be known as that game-changing moment in your organization’s history.

Background

Ben Cameron, the Arts Program Director for Doris Duke Charitable Foundation, recently captured the real task ahead for the nonprofit sector during these difficult times. In a speech to a group of Minnesota arts leaders he said: “the single biggest challenge lies in how to balance an increasingly perilous equation: managing short-term survival, while pursuing long-term transformation.

He went on to say:

“The groups most likely to survive will innovate—not chasing the flashy or new but truly innovate—a process that Richard Evans describes as “new pathways to mission fulfillment, discontinuous from previous practice, resulting from shifts in underlying organizational assumptions”—a precise and useful delineation of what innovation should really mean—and that is achieved most often, according to futurist Andrew Zolli, by organizations who assemble teams comprised of very different perspectives and histories focused on a common problem, teams focused on base hits rather than home runs, and who rarely simply adopt best practice, recognizing best practice as outputs, not inputs. The groups most likely to survive will embrace a higher risk tolerance —-risk, not irresponsibility but pushing past our comfort zones, armed with our best instincts, our best data, the counsel of others more expert than we–knowing as we do that a business that does not risk does not grow, a relationship with husband wife or partner that does not risk does not grow, the artist who does not risk–however capable– is doomed merely to technical excellence but never achieved the true artistic moment for which we all live and work.”

Off script, he encouraged us to devote 15% [72 minutes per day] of our time to this effort so that “we will remember these times, not as an ordeal for survival, but as a renaissance.”

Commit Now

I am committing 72 minutes per day to create new models, methods, and tools that will build nonprofit organizations’ capacity to engage the public.

What are you committing to? Tell me.

Send me an email (carlo@creationincommon.com) or tweet me on Twitter @cmcuesta (use hashtag #72mins) or leave a comment on this blog.

Tell me that you are willing to commit and what you are committing to. Also, if you feel you are unable to commit, tell me what you think the major barriers are.

Go here to read the full transcript of Ben’s speech. The event he spoke at was through the arts learning xchange series presented by Minnesota Community Foundation and Arts Midwest with support from the Wallace Foundation.

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Three Steps for Successful Individual Donor Cultivation

Lead Educate Close

We often hear how hard it is to ask for money, but rarely does anyone tell us how hard it is to generate donor prospect leads or to educate those prospects. In fact, if you are successful at generating leads and educating them– closing becomes the easiest part. We have been using the above model as a simple way of explaining successful individual donor cultivation. Here is how it works:

Lead Generate — Your fundraising strategy needs to include ways to introduce your cause to different target audiences. Here, volume counts. You want to find opportunities that allow you to give a brief overview of your cause as well as give your audience the opportunity to opt-in and learn more about your organization’s work. Most importantly, these are opportunities to make a connection and that is done by meeting your audience where their in terms of their values and beliefs  as opposed to trying to push lots of information at them. The goal here is to make a connection, listen, and give them an opportunity to continue the relationship by opting in for an experience to educate them about the organization.

EducateOnce your prospect has opted-in you can begin to educate them about your organization. We have a few rules here. Again, don’t overwhelm. Use a story to illustrates the specific value your organization creates, rather than giving them a laundry list of programs and services. Also, make the case. Do this by telling your audience what you intend to accomplish in the future in terms of the community impact you wish to have. The goal here is to educate them, but also to learn about how your audience relates to your cause.

Close – By this point, you should know enough about your donor prospect(s), that you are ready to position the ask in terms of their interests and the impact that your organization expects to achieve. Here you are making the connection between the two. No matter what the reaction is (yes, no, maybe), it’s important to make sure that you have a follow-up plan. This allows the relationship to continue, and as long as the donor prospect or donor is willing to continue the relationship, you should always be creating opportunities to educate them.

Bookmark Advisor to Superheroes