Category Archives: Nonprofit Social Media

Has Social Media and Social Causes Together Achieved a “Citizen Kane” Moment?

This post is off-the-beaten path of what I usually write about, but I have been curious about this for sometime.

Many consider Orson Welles’ Citizen Kane to be the greatest American movie ever made. Premiering in 1941, it follows the first movie, The Horse in Motion, by 63 years and follows the first talkie, The Jazz Singer, by 14 years. It is consider a masterpiece because it took the conventions of moviemaking and transformed them. Welles and his collaborators made something vastly different from what others had done before, thus creating a new form in and of itself.

I am wondering if social media and social causes together have achieved such a moment. Or, are we still out there searching for these new forms? What do you think?

Nonprofit Branding in the Age of Social Media

An article in the December issue of Twin Cities Business Monthly captures a wonderful case study on the branding work Creation In Common did for CaringBridge. CaringBridge is a nonprofit providing free websites that connect people experiencing a significant health challenge to family and friends, making each health journey easier.

Go here to read the article.

Nonprofit Participation-Building Strategy: todaysdeeds.org

Recently, Catholic Charities of the Diocese of Saint Cloud launched todaysdeeds.org. This website encourages people to share stories about the good deeds they have witnessed in their community. These stories are then emailed out to friends and family who in turn are encouraged to participate. Creation In Common developed this strategy as part of a comprehensive branding effort for the organization. Please take a visit, share a story, and pass it on to your friends. www.todaysdeeds.org

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The Girl Effect: Great example of social (and viral) marketing

I know. I know. This video has already made the rounds. It’s been out there for a while. But I have to say its one of the most moving examples of how good creative can help deepen a cause, and how web 2.0 can take that good creative far and wide. If you haven’t seen it, I would love to hear your reaction. If you have seen it, I would still love to hear your reaction (I would be curious to know if it stuck with you as long as it has stuck with me).

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