The Girl Effect: Great example of social (and viral) marketing

I know. I know. This video has already made the rounds. It’s been out there for a while. But I have to say its one of the most moving examples of how good creative can help deepen a cause, and how web 2.0 can take that good creative far and wide. If you haven’t seen it, I would love to hear your reaction. If you have seen it, I would still love to hear your reaction (I would be curious to know if it stuck with you as long as it has stuck with me).

Bookmark Advisor to Superheroes

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4 Responses to The Girl Effect: Great example of social (and viral) marketing

  1. I love this one. I show it to people all the time. It still gets me every time.

  2. I know. There’s a point about three-quarters of the way throught that I start getting all choked up.

  3. I’m crying…whew! I had NOT seen this, but I can tell you that I won’t soon forget it.

    It’s like…instead of Maslow’s “Heirarchy of Needs” we’ve got a girl’s Pyramid of Gifts.

  4. I love how the whole strategy for The Girl Effect keeps us focused on the cause and not an organization.

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